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Introducing Autoboost Hub AI - Your Personal Autoboost Automation Expert

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Mirror column, formula column, and subitem automation, currency conversion - and more. Now powered by AI. It's here. And it's about to change everything.

TL;DR

Autoboost just launched Hub AI - an AI assistant built directly into your monday.com board. It writes Autoboost formulas, recommends the right recipes, and debugs your automations - going beyond every native monday.com limit. New to Autoboost? It's included automatically. Already a user? Board view - Add App - search "Autoboost AI Chat." Done.

Install Autoboost →

This is not a feature update. This is a new era.

Autoboost automation just got an AI brain - and nothing will be the same.

Meet Autoboost Hub AI. The automation expert that lives inside your board, knows your columns, and solves your Autoboost automation challenges on the spot. No documentation. No guesswork. No limits.

The wall every monday.com power user hits

monday.com is one of the most flexible work management platforms in the world. But the moment your workflows get serious, you hit a wall.

You want to trigger an automation when a mirror column changes - monday.com says no. You want to use a formula column value as a trigger - not supported. You want to expose a calculated result to the monday.com API - blocked. You want to run currency conversions or complex subitem calculations directly in your board - good luck.

These aren't edge cases. They're the everyday reality for teams that rely on monday.com at scale. And every workaround costs time, focus, and momentum.

That's exactly why Autoboost exists

For three years, Boost Apps has built Autoboost to do what monday.com's native automations can't - using powerful, Excel-like formula logic to unlock a new level of automation on the platform.

The results speak for themselves. Over 25 million automations generated. More than 16,000 companies worldwide. Top-selling app on the monday.com marketplace in 2023, 2024, and 2025.

Autoboost doesn't work around monday.com's limits. It removes them.

Now meet Autoboost Hub AI - and the wall disappears entirely

Until now, getting the most out of Autoboost still required knowing the right recipes, the right formula syntax, the right column referencing rules. Powerful - but with a learning curve.

Hub AI changes that. It's an AI-powered automation expert built directly into your monday.com board. Describe what you want in plain language - it writes the formula, picks the recipe, and walks you through the setup, all tailored to your exact board structure and column names.

It doesn't just answer questions. It solves your automation challenge on the spot. A broken formula? Fixed and explained. A complex subitem calculation? Built from scratch. A mirror column trigger you've been trying to configure for days? Done in seconds.

This is automation without limits - and without the friction.

What monday.com can't do - and how Autoboost solves it

monday.com limitation

Autoboost solution

Cannot automate mirror column changes

"When mirror column changes, apply formula and set result to column" recipe

Cannot automate formula column changes

"When formula column changes, apply automation and set result to column" recipe

Cannot use a formula column value as a trigger

"When formula column value meets condition, trigger automation" recipe

Formula column output not accessible via the monday.com API

"When column changes, get calculated value and set result to column" recipe

Limited subitem calculation support

Subitem formula referencing using [subitem.column_id] syntax

No Excel-like formula logic in automations

Full function library: IF(), SUM(), CONCATENATE(), FORMAT_DATE(), and more

No native currency conversion

Currency conversion formulas using MULTIPLY() with exchange rate columns

Who is Autoboost Hub AI for?

Simple - if you use Autoboost, Hub AI is for you.

Whether you just installed Autoboost for the first time or you've been building complex automations for years, Hub AI meets you exactly where you are. New users get up and running instantly without needing to learn formula syntax. Existing power users get a faster, smarter way to build and debug their most complex automations.

If you're on Autoboost - this is yours.

Expert perspectives

"Building Hub AI meant going deeper than a standard chatbot. We engineered it to understand monday.com's data structure natively - column types, subitem relationships, mirror dependencies - so the formulas and recipes it generates are accurate and ready to use, not just syntactically plausible. The result is an AI layer that behaves like a senior automation engineer sitting inside your board."

  • Boaz Thaller, CTO, Boost Apps

"Autoboost has been one of the top-selling apps on the monday.com marketplace for three consecutive years - 2023, 2024, and 2025. With Hub AI, we're making that power accessible to every user, at every skill level. This is what the future of no-code automation looks like."

  • Omri Sigelman, Head of Marketplace & Boost Apps

How to get started

New to Autoboost? Hub AI is included automatically the moment you install. No extra setup required.

Already an Autoboost user?

  1. Open your board view
  2. Click "Add App"
  3. Search "Autoboost AI Chat"
  4. Add it to your board view - done.

Autoboost is developed by Boost Apps, a leading monday.com technology partner.

Introducing Autoboost Hub AI - Your Personal Autoboost Automation Expert

April 9, 2026

Mirror column, formula column, and subitem automation, currency conversion - and more. Now powered by AI. It's here. And it's about to change everything.

TL;DR

Autoboost just launched Hub AI - an AI assistant built directly into your monday.com board. It writes Autoboost formulas, recommends the right recipes, and debugs your automations - going beyond every native monday.com limit. New to Autoboost? It's included automatically. Already a user? Board view - Add App - search "Autoboost AI Chat." Done.

Install Autoboost →

This is not a feature update. This is a new era.

Autoboost automation just got an AI brain - and nothing will be the same.

Meet Autoboost Hub AI. The automation expert that lives inside your board, knows your columns, and solves your Autoboost automation challenges on the spot. No documentation. No guesswork. No limits.

The wall every monday.com power user hits

monday.com is one of the most flexible work management platforms in the world. But the moment your workflows get serious, you hit a wall.

You want to trigger an automation when a mirror column changes - monday.com says no. You want to use a formula column value as a trigger - not supported. You want to expose a calculated result to the monday.com API - blocked. You want to run currency conversions or complex subitem calculations directly in your board - good luck.

These aren't edge cases. They're the everyday reality for teams that rely on monday.com at scale. And every workaround costs time, focus, and momentum.

That's exactly why Autoboost exists

For three years, Boost Apps has built Autoboost to do what monday.com's native automations can't - using powerful, Excel-like formula logic to unlock a new level of automation on the platform.

The results speak for themselves. Over 25 million automations generated. More than 16,000 companies worldwide. Top-selling app on the monday.com marketplace in 2023, 2024, and 2025.

Autoboost doesn't work around monday.com's limits. It removes them.

Now meet Autoboost Hub AI - and the wall disappears entirely

Until now, getting the most out of Autoboost still required knowing the right recipes, the right formula syntax, the right column referencing rules. Powerful - but with a learning curve.

Hub AI changes that. It's an AI-powered automation expert built directly into your monday.com board. Describe what you want in plain language - it writes the formula, picks the recipe, and walks you through the setup, all tailored to your exact board structure and column names.

It doesn't just answer questions. It solves your automation challenge on the spot. A broken formula? Fixed and explained. A complex subitem calculation? Built from scratch. A mirror column trigger you've been trying to configure for days? Done in seconds.

This is automation without limits - and without the friction.

What monday.com can't do - and how Autoboost solves it

monday.com limitation

Autoboost solution

Cannot automate mirror column changes

"When mirror column changes, apply formula and set result to column" recipe

Cannot automate formula column changes

"When formula column changes, apply automation and set result to column" recipe

Cannot use a formula column value as a trigger

"When formula column value meets condition, trigger automation" recipe

Formula column output not accessible via the monday.com API

"When column changes, get calculated value and set result to column" recipe

Limited subitem calculation support

Subitem formula referencing using [subitem.column_id] syntax

No Excel-like formula logic in automations

Full function library: IF(), SUM(), CONCATENATE(), FORMAT_DATE(), and more

No native currency conversion

Currency conversion formulas using MULTIPLY() with exchange rate columns

Who is Autoboost Hub AI for?

Simple - if you use Autoboost, Hub AI is for you.

Whether you just installed Autoboost for the first time or you've been building complex automations for years, Hub AI meets you exactly where you are. New users get up and running instantly without needing to learn formula syntax. Existing power users get a faster, smarter way to build and debug their most complex automations.

If you're on Autoboost - this is yours.

Expert perspectives

"Building Hub AI meant going deeper than a standard chatbot. We engineered it to understand monday.com's data structure natively - column types, subitem relationships, mirror dependencies - so the formulas and recipes it generates are accurate and ready to use, not just syntactically plausible. The result is an AI layer that behaves like a senior automation engineer sitting inside your board."

  • Boaz Thaller, CTO, Boost Apps

"Autoboost has been one of the top-selling apps on the monday.com marketplace for three consecutive years - 2023, 2024, and 2025. With Hub AI, we're making that power accessible to every user, at every skill level. This is what the future of no-code automation looks like."

  • Omri Sigelman, Head of Marketplace & Boost Apps

How to get started

New to Autoboost? Hub AI is included automatically the moment you install. No extra setup required.

Already an Autoboost user?

  1. Open your board view
  2. Click "Add App"
  3. Search "Autoboost AI Chat"
  4. Add it to your board view - done.

Autoboost is developed by Boost Apps, a leading monday.com technology partner.

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